How Real Estate Agents Can Use QR Codes in Their Business

This week, let’s talk about how you can effectively use QR codes in your business.

What’s a QR Code?

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QR codes have many uses, from directing people to a restaurant’s menu to helping them get information on a listing during an open house.

As a real estate agent, it may be time to take a closer look at how a QR code can help you.

Why You Should Care About QR Codes

People are seeing them everywhere now. In the last 3 months, 45% of consumers have used a QR code to access a marketing or advertising promotion. So if you don’t have a QR code on your yard signs, bus benches, or open house flyers, you’re missing out on an extra touchpoint with potential clients.

QR codes are providing contactless ways to pay restaurant bills and access information. You could save money by putting one in your yard sign instead of printing out flyers.

Beyond the risk of missing a potential touchpoint, QR codes have tracking capabilities that a physical flyer does not. Instead of house hunters grabbing a flyer and walking away, QR codes offer the ability to track the number of times a code is scanned, the location of the scanner, and the ability to retarget them for future digital ads.

By using a mixture of QR codes, landing pages, and website analytics software, you can gather data about those scanning the QR codes that you wouldn’t have otherwise. This extra data will help you better connect with the potential client.

The Applications in Real Estate

A couple of the best places to place your QR code are:

  • yard signs
  • property flyers
  • postcards

These 3 places have the highest likelihood of getting scanned by potential clients. They’ll be intrigued by the property and look for more information. Here are a few other places where a QR code can live:

  • Clients events
  • Educational seminars
  • Open house signs
  • Business cards

How to effectively set up a QR Code

  • QR code generator
  • Website or landing page builder
  • Analytics set up on your websites

QR Code Generator

This is the tool that you need to put the QR code together. You can just Google “QR code generator” and you’ll find a bunch of websites that will do this for free. To help you get started quickly, here’s a list of 3 free QR code generators:

Website or Landing Page Builder

You’re going to need a destination for your QR code. We recommend a specific landing page for the QR code. So if you have individual property landing pages, send your QR code to the respective properties landing page.

If you don’t have a landing page builder, here’s an article from Easy Agent Pro that helps break down the best landing page builders for real estate.

Website Analytics

This is arguably one of the most important aspects of this marketing tactic. You need a way to track those using your QR code beyond just the simple analytics. You need the data so that you can run retargeting ads to the QR code users.

If you haven’t already, add Google Analytics to your site. You’ll need this tool to start tracking all the users of your QR codes.

QR codes made a comeback in local business practices. It’s time that you start using them in yours, too.

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