Real Estate Clients are Like Goldilocks

  • Clients who think they know everything

Educating Novice Buyers

Many people don’t have the time to research everything to know about buying or selling a property. So they seek out an agent to teach them the process and help them through it. In this scenario, you need to educate the client. Since more trust is put in you as the expert, you can build a workflow that educates the client step by step through the process.

Guiding Buyers Who Know “Too Much”

From Zestimates to Bankrate and Bigger Pockets, today’s buyers have access to so much more information — and not all of it is accurate. Parse out what the client has already found online, and educate them on why the information does or doesn’t fit their situation. You can do this by giving them all of the latest accurate information, or creating a how-to guide on the buying or selling process.

Information That’s “Juuuust Right”

Like Goldilocks, your clients need to feel like they have the right balance of information to continue along the real estate journey. So whether your clients have too much or not enough info, by having current, relevant industry facts, you can successfully guide them with information that’s “just right.”

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